Ways To Improve Your SEO
Discover everything you can about the people you want to reach. Gather information about their behavior and interests. Most importantly, use analytics tools to discover the keywords they type into search engines.
When it comes to your search engine ranking, content is king! The subject matter should be well written, accurate, organized, and engaging. In fact, the longer people stay on your website, the higher it will rank.
When a quality website links back to yours, your credibility is enhanced. Consider two facts: First, WordPress offers the best tools for this. And secondly, social media is a great avenue for blasting out content.
Above all, a website developed for marketing purposes should be designed utilizing information gathered from keyword searches. For example, if you are a roofing contractor, you need to know what word(s) web surfers enter in a search bar, especially when they need your services. Your website needs needs to contain written information, eye-popping images, and metadata based on these words. These are the best practices used by the most talented SEO experts.
Moreover, your website will have the best chance to rank at the top of a search engine results page, (SERP). People click on the #1 website over 40% of the time. If you are sitting at #10, that drops to less than 3%. Fortunately, we can help you improve your ranking.
Organic Vs. Paid Searches
Pay Per Click Advertizing (PPC), is one method that businesses use to promote their website and generate leads. This solution is available to anyone who's willing to pay in order to get their company on the first page of Google. At Briar Patch Consulting, we are experts at running PPC campaigns for businesses.
However, we also believe that an ongoing SEO campaign is extremely important if you want to achieve organic (free) placement on SERP's. In reality, a combination of these two approaches can help your business grow faster, and with less capital investment in marketing.
Give us a call for a free consultation. Let us show you all the ways that we can help your company succeed.